What We Do We serve clients who have a need to promote themselves, their products or services and have a growing need to communicate with a specific market segment – hence the name ‘niche public relations.’ We’ll help you identify and communicate with people who will help you grow your business, buy or sell your products or who want to adopt better habits of saving money, acting environmentally responsible or lead healthier, more productive lives. Here’s how we can help: Consulting: We can help you write a realistic business plan. We can research the market for your products or services and help you identify the best market opportunity Here’s how we work: Research: We evaluate your business strengths and weaknesses and determine key messages. This entails meeting with top management, key customers and evaluating your services and communication strategies and goals. Action Planning: Based on the research, we design an innovative plan of action with key objectives and tactics to reach out to specific audiences. Communications: We’ll work through the right channels to outreach to the appropriate audiences and help cultivate relationships with the right people. Evaluation: We’ll take a hard look at the lessons learned and adjust the marketing and communication efforts as necessary to achieve the intended results. Budget: We’ll identify the project, deliverables and determine a fixed monthly retainer. This eliminates surprises and guesswork.
Additional Services: We currently offer professional video and digital photography, podcasting, blogging and can offer assistance and counseling with advertising, direct mail strategies, search engine optimization and Web site design. We have organized our services into the following areas:
Counseling and Planning
Marketing Communications and Writing
Media and Industry Relations
Media coverage analysis |