Since 2001, Niche PR has helped clients tell their stories to the world. Using social media tools, the Internet and traditional marketing techniques, we help you communicate with the people that matter most. We pledge to be good listeners and provide honest feedback. Let us work for you!
You Don't Know Jack
Wait! Don't worry, I'm not going to spam you every other day, I just want to tell you a little bit about me.
A bit about me...
A professional publicist, athlete, writer and self-professed technology geek, Jack Hardy is a northern California native -- San Jose to be more exact. He began his professional public relations career at a San Francisco-based PR agency after leaving an unfulfilling computer hardware career at Hewlett Packard headquarters in Palo Alto where downtime in the 1980's was spent playing a pinball machine hidden in a storage room directly beneath Bill Hewlett and Dave Packard's offices. H-P served fresh fruit in the afternoons and with the sandwich leftovers from meetings, his food bill was very low.
Situation: Specialty Heating & Cooling needed marketing help to re-establish its brand identity.
Actions: I recommended a Search Engine Marketing strategy, spearheaded an effort to redo the corporate identity, logo and signage. Hired talent, conducted photoshoots and managed a design agency.
Results: A much friendlier and improved business image. More visibility for plain white service vehicles. Introduced the company to local media contacts and helped provided photography for sales collateral.
We serve clients who have a need to promote themselves, their products or services and have a growing need to communicate with a specific market segment – hence the name 'niche public relations.' We'll help you identify and communicate with people who will help you grow your business, buy or sell your products or who want to adopt better habits of saving money, acting environmentally responsible or lead healthier, more productive lives.
Jack Hardy, APR
niche public relations
P.O. Box 872257
Vancouver, WA 98687
What is public relations? Public relations is persuasively communicating with people who have influence over the success or failure of your business. It entails getting the word out about your organization. It's about establishing your company identity or brand. It's also true that shaping public opinion requires more than communication. It means strategically and persuasively articulating your key messages to a specific audience.
Is public relations measurable? Yes, public relations efforts are measurable. Evaluating the effectiveness of a PR program is simply a matter of defining your objectives during the planning stages. It’s critical to align your PR objectives with tangible business goals. After you implement the PR plan, you evaluate its success based on the original metrics.
Additional marketing and PR tips are found below by simply clicking on one of the video links. Enjoy!
