Public Relations 101

What is public relations?  Public relations is persuasively communicating with people who have influence over the success or failure of your business. It entails getting the word out about your organization. It's about establishing your company identity or brand. It's also true that shaping public opinion requires more than communication. It means strategically and persuasively articulating your key messages to a specific audience.

Is public relations measurable?  Yes, public relations efforts are measurable. Evaluating the effectiveness of a PR program is simply a matter of defining your objectives during the planning stages. It’s critical to align your PR objectives with tangible business goals. After you implement the PR plan, you evaluate its success based on the original metrics.