Since 2001, Niche PR has helped clients tell their stories to the world. Using social media tools, the Internet and traditional marketing techniques, we help you communicate with the people that matter most. We pledge to be good listeners and provide honest feedback. Let us work for you!
You Don't Know Jack
Wait! Don't worry, I'm not going to spam you every other day, I just want to tell you a little bit about me.
A bit about me...
A professional publicist, athlete, writer and self-professed technology geek, Jack Hardy is a northern California native -- San Jose to be more exact. He began his professional public relations career at a San Francisco-based PR agency after leaving an unfulfilling computer hardware career at Hewlett Packard headquarters in Palo Alto where downtime in the 1980's was spent playing a pinball machine hidden in a storage room directly beneath Bill Hewlett and Dave Packard's offices. H-P served fresh fruit in the afternoons and with the sandwich leftovers from meetings, his food bill was very low.
We serve clients who have a need to promote themselves, their products or services and have a growing need to communicate with a specific market segment – hence the name 'niche public relations.' We'll help you identify and communicate with people who will help you grow your business, buy or sell your products or who want to adopt better habits of saving money, acting environmentally responsible or lead healthier, more productive lives.
Jack Hardy, APR
niche public relations
P.O. Box 872257
Vancouver, WA 98687
Situation: Specialty Heating & Cooling needed marketing help to re-establish its brand identity.
Actions: I recommended a Search Engine Marketing strategy, spearheaded an effort to redo the corporate identity, logo and signage. Hired talent, conducted photoshoots and managed a design agency.
Results: A much friendlier and improved business image. More visibility for plain white service vehicles. Introduced the company to local media contacts and helped provided photography for sales collateral.
Situation: Bonneville Environmental Foundation www.b-e-f.org needed professional public relations consulting to develop a social media strategy and new marketing tools.
Actions: I assisted with market research, focus groups, advertising agency website redesign and started a company blog.
Results: The new website design and blog generated new and repeat visitors. I helped them garner coverage in industry trade magazines, local newspapers and magazines and assisted with media training and interviews on location and at wind energy farms.
Situation: Pneu-Logic Corporation www.pneulogic.com needed to spiff up it's corporate identity and get some industry buzz.
Actions: I recommended a website redesign, developed local business and industry trade magazine targets and started to work.
Results: I helped them manage a new identity, fresh, new website redesign, developed written user success stories and got them media coverage in the Portland Business Journal, on KTVU Television and in the industry trade journal Compressed Air Best Pratices.
Situation: The Port of Camas-Washougal needed a marketing communications makeover.
Actions: Starting with a new blog, analysis of concerned citizens and a community survey, I helped enhance the brand identity. This included a new logo design, a complete website makeover, new sales collateral and trade show displays, and special event coordination.
Results: Increased public attention and participation in events and meetings. Improved dialogue with business and community leaders. More friendly design and usage of website, including social media tools.
Situation: A local modeling and acting school wanted marketing support and professional photography services.
Actions: Developed a template for news announcements. Developed a blog. Provided on-site management of bi-annual conferences, including travel support. Created professional portfolios and conducted professional photography photo sessions.
Results: Agency staffing, recruitment and registration increased. Generated positive media attention for open houses and attendance at annual expositions. Established a professional portfolio for modeling composite cards and acted as a talent recruiter.