Since 2001, Niche PR has helped clients tell their stories to the world. Using social media tools, the Internet and traditional marketing techniques, we help you communicate with the people that matter most. We pledge to be good listeners and provide honest feedback. Let us work for you!Situation: Specialty Heating & Cooling needed marketing help to re-establish its brand identity.
Actions: I recommended a Search Engine Marketing strategy, spearheaded an effort to redo the corporate identity, logo and signage. Hired talent, conducted photoshoots and managed design agency.
Results: A much friendlier and improved business image. More visibility for plain white service vehicles. Introduced the company to local media contacts and helped provided photography for sales collateral.
We serve clients who have a need to promote themselves, their products or services and have a growing need to communicate with a specific market segment – hence the name 'niche public relations.' We'll help you identify and communicate with people who will help you grow your business, buy or sell your products or who want to adopt better habits of saving money, acting environmentally responsible or lead healthier, more productive lives.
Jack Hardy, APR
niche public relations
P.O. Box 872257
Vancouver, WA 98687
You Don't Know Jack
Wait! Don't worry, I'm not going to spam you every other day, I just want to tell you a little bit about me.
A bit about me...
A professional publicist, athlete, writer and self-professed technology geek, Jack Hardy is a northern California native -- San Jose to be more exact. He began his professional public relations career at a San Francisco-based PR agency after leaving an unfulfilling computer hardware career at Hewlett Packard headquarters in Palo Alto where downtime in the 1980's was spent playing a pinball machine hidden in a storage room directly beneath Bill Hewlett and Dave Packard's offices. H-P served fresh fruit in the afternoons and with the sandwich leftovers from meetings, his food bill was very low.
In 20+ years of PR experience, he's helped publicize people and businesses. He worked for several technology companies and experienced firsthand the roller-coaster ride of "going public" as an employee at a telecommunications company. He spent three years working in local government for the City of Sunnyvale. His PR experience includes work at several independent agencies and a nationally known technology PR agency, during the meltdown of the dot-com industry. He launched his own freelance PR agency, Niche Public Relations, in Vancouver, Wash. at the height of the economic downturn of 1991. How's that for planning?
Jack earned a liberal arts degree from De Anza College in Cupertino, Calif., a bachelor of arts in communication from Brigham Young University in Provo, Utah and then an MBA from George Fox University, in Newberg, Ore. after which he promptly collapsed. He is an accredited member of the Public Relations Society of America (PRSA), adjunct professor at Portland State University School of Business (since 2006), teaches the occasional seminar on video podcasting and writes freelance articles, posts articles on blogs and dabbles in social media. Tweet that!
He combined his entertainment and technology expertise to produce, direct and write an Internet video podcast from 2005-2007. That evolved into a professional photography business named The Public Eye. He has photographed modeling portfolios since 2007 for clients from California to New York, with annual shoots in Dallas while attending a modeling and talent exposition. He offers talent management services to models and actors seeking professional representation.
He chases around his six kids in his spare time--as if he has any--enjoys ultimate Frisbee, Frisbee Golf, beach Frisbee, Distance Frisbee, Stunt Frisbee racquetball and mountain bike riding. Mostly he just tries to find time to sleep. He is always up for a game of table tennis. Anytime. You name the time and place.
His favorite toys are his Nikon DSLR, Apple MacBook Pro laptop computer, iPhone(4) and rototiller. And Frisbee. He loves to garden and eat fresh corn and tomatoes. He loves to travel---and often packs his Frisbee. He likes fish--both to watch and eat. Oh, and his college counselor said his career choice should be one of two things: travel agent or priest. Did I mention he speaks Spanish? Adios!
Jack Hardy, APR, Principal, Niche Public Relations (360) 604-4799 and various blogs Twitter and YouTube sites…Google me (no, I'm not the singer-songwriter by the same name).